--- title: "Juju\n | Ubuntu" description: We are about to start the exciting job of branding juju (formerly Ensemble), I’m putting the brief out to you, please share your ideas and suggestions and of course publish them. We do have a deadline, so could we please have your designs whether sketches or otherwise by Friday 23rd and and we will review […] url: https://ubuntu.com/blog/juju?format=md keywords: index, follow --- 1. [Blog](https://ubuntu.com/blog) 2. Article --- [Marcus Haslam](https://ubuntu.com/blog/author/marcus-haslam "More about Marcus Haslam") 16 September 2011 # Juju [accessibility](https://ubuntu.com/blog/tag/accessibility) [branding](https://ubuntu.com/blog/tag/branding) [Design](https://ubuntu.com/blog/tag/design) [devops](https://ubuntu.com/blog/tag/devops) [free](https://ubuntu.com/blog/tag/free) [guidelines](https://ubuntu.com/blog/tag/guidelines) [Juju](https://ubuntu.com/blog/tag/juju) [sys-admin](https://ubuntu.com/blog/tag/sys-admin) --- Share the article We are about to start the exciting job of branding juju (formerly Ensemble), I’m putting the brief out to you, please share your ideas and suggestions and of course publish them. We do have a deadline, so could we please have your designs whether sketches or otherwise by Friday 23rd and and we will review together with Mark Shuttleworth. Here’s some background information. The design of this logo should encapsulate our fundamental values of freedom, collaboration, precision and accessibility. It should speak powerfully to its specific audiences to give juju a meaningful visual identity. Juju is a powerful tool to manage cloud servers as a coherent single system. Juju, by design, is part of the Ubuntu family and illustrates our brand values. Juju audiences are DevOps and system administrators. These target audiences correspond to our community, consumer and engineer groups in the brand guidelines. They routinely weave their magic to deploy and scale complex services into the cloud (sometimes on to bare metal) needed to provide a larger service or solution to internal and external customers. We look forward to seeing your thoughts as sketches, drawings, photos or whatever you feel appropriate to express juju. Have fun! [Get in touch Interested in running Ubuntu in your organization?](https://ubuntu.com/about/contact-us/form) ## Newsletter signup Get the latest Ubuntu news and updates in your inbox. Work email: \*I agree to receive information about Canonical's products and services. By submitting this form, I confirm that I have read and agree to [Canonical's Privacy Policy](https://canonical.com/legal/data-privacy). Sign up ## Share on --- ## Related posts [### Challenges designers face in open source (and how to fix them)](https://ubuntu.com/blog/challenges-designers-face-in-open-source-and-how-to-fix-them) Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core... [Kola Ojoodide](https://ubuntu.com/blog/author/kola-ojoodide) 26 June 2026 [### Template: Streamlining open source design contributions](https://ubuntu.com/blog/template-streamlining-open-source-design-contributions) As designers working at Canonical, we’re always thinking about open source. We believe that encouraging more designers to contribute to open source benefits everyone, from the... [Nina Rojc](https://ubuntu.com/blog/author/ninarojc) 16 June 2026 [### Decoding design: How design and engineering thrive together in open source](https://ubuntu.com/blog/decoding-design-how-design-and-engineering-thrive-together-in-open-source) Open source thrives on engineering-driven processes. Fast feedback loops, terminal tools, Git workflows: they’re the lifeblood of how we build software in the open. But for... [Miguel Divo](https://ubuntu.com/blog/author/mdivo) 22 May 2026 [### Why web engineering is great](https://ubuntu.com/blog/why-web-engineering-is-great) Hi, I’m Johann! I’m an engineering manager in Canonical’s web team. For the larger part of my 15 years of work experience as engineer, I’ve been working in web development.... [Johann Wolf](https://ubuntu.com/blog/author/johannwolf) 27 April 2026